THE DIARY · LEMONHAZE × ORDINALLY

Before the works,
there was a conversation.

Follow the conversations and experiments that shaped BEST BEFORE, from the first idea through a summer of making.

DECEMBER 2024 — SEPTEMBER 2025
PRELUDE + SIX PARTS
PRELUDE2 MIN READ

The first spark

"The concept? Art for art’s sake, art that is timeless, art with the guts to make you feel uncomfortable with the truth most people won’t say."

- December 24, 2024 11:43 AM (Phú Quc, Vietnam)

This was the very first spark. Before 'Best Before'

I heard people say "art is all about concept now"

or "art on bitcoin must use the chain data" bla bla bla...

I was somewhat irritated. A concept? Futile!

Using the data just for the sake of it? Not exactly for me.

What does it even mean?!! To me. To you. To us, as human beings.

Some many questions and life went on...

January, February, March, April - oh God it was Rock and Roll!

It's morning, April 29th I left Thailand for Hong Kong a couple of days ago.

Did it again right on arrival. Things have gotten this wild.

Now I'm starting to think about how quickly things can turn bad in life.

You always think it's not gonna happen to you - but what if it does?! Lingering thoughts kept knocking at my door.

I'm circling back to old conversations with my childhood friend about how genetic play a large role in health.

And the other variables and intangibles of life that impact and determine one's fate.

I always mention the example of the person who had an healthy lifestyle but got hit by a car at 24.

Versus that son of a bitch who drank and smoked since he's 10 years old and lives until he's 89.

The chain and my work might last but I'm fucking things up right now.

Letting myself die ... no! Even worse - accelerating my own demise.

This time I more strongly realize how time is passing by.

For myself and for the one I love - my family that I miss dearly.

Again, so many questions... but now I have an idea.

Or should I say, a "concept".

I want the work to be more human and expire just like we do .

Suddenly I need the chain to determine fate and keep track of time.

April 29, 2025 - 1:24pm:
Hello sir! Hope you’re doing great. (...)

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