THE DIARY · LEMONHAZE × ORDINALLY

Before the works,
there was a conversation.

Follow the conversations and experiments that shaped BEST BEFORE, from the first idea through a summer of making.

DECEMBER 2024 — SEPTEMBER 2025
PRELUDE + SIX PARTS
PART 032 MIN READ

OPEN

Early July, we faced one of the most crucial problems of all: when and how to start the clock?

O and I shared a few ideas but nothing conclusive yet - we needed more time...

And then, boom! July 16th arrived.

O dropped in our chat and tells me all about this child activation thing he's been brainstorming with Nick a few days before while discussing potential mint/inscribing options.

Admittedly, it took me a good 20 minutes to wrap my head around the implications of it all - but once it clicked, I was in awe.

One of the things I like the most about "generative art" is seeing the collectors involved in the generation and randomness of the piece itself - and now collectors were gonna have absolute control over when to start the clock: I'm in love!!!

Suddenly, I can see all sorts of cool game theory and approaches to collecting this already exciting piece of art we were working on.

Are you gonna keep it SEALED?

What if it's EXPIRED in a few months?

And what if it's immortal?

As always, so many questions but exciting ones.

Since each inscription can remain SEALED for decades/centuries, the collection was no longer going to end in 90 years.

'Best Before' became exponentially more timeless and appealing to collect on that day.

Continue the diary