THE DIARY · LEMONHAZE × ORDINALLY

Before the works,
there was a conversation.

Follow the conversations and experiments that shaped BEST BEFORE, from the first idea through a summer of making.

DECEMBER 2024 — SEPTEMBER 2025
PRELUDE + SIX PARTS
PART 042 MIN READ

PERFORMANCE

"Best Before"...

It's not just code. Not just concept.

Each piece is a living system.

A ritual, a story, a self-contained performance art.

Museums, galleries, collectors, performers: everyone can play a role in shaping how these works live and die.

SEALED = latent performance
The collector decides when to press play. That decision alone (time, place, context) is part of the art.

UNSEALING = act of theater
Whether in private or in public, that single gesture is performance.

The lifespan = durational art
Once opened, the piece lives - each block unfolding the performance.

EXPIRY = finale
Not just code executing, but a literal ending that deserves celebration.

Something like the banana on the wall - but instead of tape, you’ve got Bitcoin block time itself as the medium.

Picture this:

A collector activates a piece.
In a gallery.
Crowd gathers.
The block hits: the work is born - expiry? 8 months!
Eight months later? Same crowd returns.
Final block arrives: the work expires.
Curtain closes.

And this is just on the surface...

Here are some more ideas that we've brought up so far:

Vernissage & Finissage

Traditional exhibitions have openings and closings. Here, the artwork itself dictates both. A piece is unveiled at the vernissage (unsealed live), and years later the exhibition ends with the actual expiry - the piece itself shutting the lights off.

Collector Rituals

Collectors can turn their choice into a cultural and networked event. "I'll unseal my piece at block 888,888." The community shows up. It becomes folklore. Think of card-pack opening streams - but with way higher stakes.

Lottery Theater

Every birth is a surprise. Two weeks? Ten years? An immortal? Stream it! Let the randomness play out in front of an audience or something else you come up with. Let people cheer or gasp as fate is revealed.

Festival Format

Organize an event. A whole fair where collectors unseal their works live on stage. Each one unique, each one unpredictable. The exhibition is the act of activation.

Gallery Commitments

A gallery pledges: "We'll keep this piece live on display until it dies". Whether that’s 2 weeks or 20 years. That promise itself becomes part of the art.

Museum Insurance

Museums could issue contracts: if an immortal emerges, they guarantee to house it forever. The museum becomes the afterlife caretaker of an artwork that will never expire.

--- SO MUCH MORE CAN BE DONE IT ' S UP TO OUR IMAGINATION !!! ---

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